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Alia Bhatt AI Image Controversy Over Pakistani Clothing Brand

By Aditya Nagar |
Alia Bhatt AI Image Controversy Over Pakistani Clothing Brand

Alia Bhatt AI image controversy: Where there is widespread influence of artificial intelligence in every sector, the technology also seems to have become a tool for morphing. Jigra actress Alia Bhatt is the latest victim to it.

Alia Bhatt AI Image Controversy: Actress Images Morphed

Alia Bhatt latest news: Bollywood star Alia Bhatt has become a new victim of AI misuse.

According to recent news, a new controversy surrounding the actress is her images used by a clothing brand from Pakistan regarding promotion of its products.

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The images of her soon became viral on social media that appeared as if she is into promotion of Pakistan clothing brand, WajAyesha Clothing.

Alia Bhatt Fake Brand Promotion

Referring to recent Alia Bhatt AI image controversy, her AI-generated images in traditional attire, has been used by a Pakistani clothing brand.

Its Instagram post is captioned as  "EVEN ALIA BHATT LIKE OUR PURE SHEESHA SILK COLLECTION !! (smiling emoji) COLOR CAN BE CUSTOMIZED !! BOOK YOUR ORDER NOW !! (sic)."

Alia Bhatt AI Deepfake Images Sparks Hilarious Brand Mockery on Instagram!

After seeing Alia Bhatt in traditional Pakistani attire, and a claimed caption by the clothing brand, a user has commented on it, saying, "Alia Bhatt ko pata ha brand shoot k bare."

A response from the brand’s Instagram handle also came, saying "Viral karein please ky unku bhi pata chal Jaye."

Pakistani Alia Bhatt Controversy: Pakistan Clothing Brand Confidently Responds To User Comments

While making fun of the Pakistan brand, one user also commented, ‘’"She will sue you! (sic)." to which the WajAyesha Clothing responded saying  "No, she will not (sic)."

Another user wrote, "This is AI I will send this to her (sic)."

The Pakistani clothing brand again replied, "but we have the original product (sic)."

Alia Bhatt AI Image Controversy: AI Misuse Drives Big Stars to Demand Personality Rights

The recent case of Alia Bhatt’s images being used by a Pakistani clothing brand through AI morphing is not a new matter that has caught attention.

Many other celebrities have fallen victim to it. This is the reason why big celebrities like Amitabh Bachchan and Salman Khan have initiated in protection of their personality rights.

What Are Personality Rights? Why Are Bollywood Celebrities Fighting For It?

Personality Rights indicates legal ownership of one’s identity against its public misuse. The prompted figures from the Indian film fraternity are finding its utmost need for themselves.

It is a law that signifies an individual right to make money in his or her name, face, and voice. Hence, these attributes must not be exploited by other parties without their consent.

Alia Bhatt Net Worth

As of April 2026, Alia Bhatt's estimated net worth is around Rs 550 crore.

Her main sources of income are her film projects, brand endorsements with Gucci, Coca-Cola, and Maybelline, and her massive social media presence.

According to sources, the actress charges around Rs 20 to 25 crore per film. Alia also runs her own production house, named Eternal Sunshine Productions.

Alia Bhatt’s Upcoming Releases

Talking about her film projects, Alia Bhatt was last seen in Jigra which was released in October 2024.

She will be next seen in Alpha, which is expected to release this year. It will be an espionage thriller directed by Shiv Raawail.

It will also star Anil Kapoor, Sharvari, and Bobby Deol (as main antagonist).

After that she will also appear in Love and War, a love triangle movie directed by Sanjay Leela Bhansali. It is expected to hit the theatres in 2027.

The actress will share screen space with her actor-husband Ranbir Kapoor and Vicky Kaushal.

Top Films of Alia Bhatt That Are Worth Watching

Alia Bhatt is a talented actress who was born to veteran actress Soni Razdaan and director Mahesh Bhatt.

​She also has a sister, Shaheen. Her two elder half-siblings are from her father’s previous marriage, Pooja Bhatt and Rahul Bhatt.

​Alia had two cats, named Edward and Juniper. She often shared pictures of her feline companions on social media.

​The actress is married to her Brahmastra co-star Ranbir Kapoor and is blessed with a daughter, Raha.

​Some of the films of Alia Bhatt that are worthwhile watching include

  • Raazi
  • Badrinath Ki Dulhaniya
  • Udta Punjab
  • Darlings
  • Highway
  • Dear Zindagi
  • Gangubai Kathiawadi
  • RRR
  • Brahmastra
  • Jigra

Frequently Asked Questions

Find answers to common questions about this topic

The controversy involves a Pakistani clothing brand using an AI-generated image of Alia Bhatt in traditional attire, sparking backlash and concerns over the misuse of celebrities' likenesses.

Alia Bhatt was reportedly unaware of the use of her AI-generated image by the brand, leading to discussions about the protection of celebrities' personalities and image rights.

While Alia Bhatt has not made a public statement, the incident has raised awareness among Bollywood stars about the need to safeguard their image rights in the digital age.

Big stars like Amitabh Bachchan and Salman Khan have also raised concerns over AI misuse and have taken legal steps to protect their personality rights.

Bollywood celebrities are seeking legal protection to ensure their likeness and persona cannot be used without consent, especially in AI-generated content.