Virat Kohli Becomes the Biggest Celebrity with $231.1 Million Brand Value

According to an estimated figure based on a 2024 news report, the brand value of around 25 celebrities has reached $2 billion. Many would think of Shah Rukh Khan or Ranveer Singh for top positions in celebrity brands.

Surprisingly, neither of these two Bollywood biggies is in the top spots. Instead, he is a celebrity who is not from Bollywood but a well-known sports personality. He is none other than Virat Kohli. The Indian cricketer has become the biggest celebrity brand in India.

Virat Kohli Becoming the bags the top position brand value with staggering $231.1 Million

Recently, the rankings for India’s most powerful brands were released by Kroll, an independent provider of financial and risk advisory solutions globally. These results were based on the brand values depending on the number of endorsements and social media presence by celebrities.

According to results, this year, Virat Kohli brand value is $231.1 million. He has outshined top actors of Bollywood, Shahrukh Khan, Ranveer Singh, and even Alia Bhatt. On Instagram, the sports maestro has around 273 million followers.

Celebrity brand value 2025: Virat Surpassing Bollywood Biggies

Leading the list of top brand value celebrities, Virat Kohli has surpassed Bollywood's biggest celebrities, including Shah Rukh Khan, Ranveer Singh, and Alia Bhatt. Where cricket superstar has earned a brand worth of $231.1 million, he is followed by Ranveer Singh, who comes second at $170.7 million, and Shah Rukh, third at $145.7 million. In the female lead, actress Alia Bhatt stands in fourth position with a brand value of $116.4 million.

Other top celebrities with their brand values

Other Indian celebrities who have made it top list include

• Sachin Tendulkar - $122.2 million
• Akshay Kumar - $108.0
• Deepika Padukone - $102.9
• Mahendra Singh Dhoni - $102.9
• Hrithik Roshan - $92.2
• Amitabh Bachchan - $83.7
• Salman Khan - $57.0

Final words

Virat Kohli is an iconic public figure in sports. He is married to Anushka Sharma, a popular Bollywood actress. She is known for her films like Jab Tak Hai Jaan, Ae Dil Hai Mushkil, PK, Sultan, and Band Baaja Baarat. Both celebrities tied the knot on 11th December 2017.

Recently, in May 2025, cricketer Virat Kohli announced his retirement from Test cricket. He became the fourth-highest run-scorer in Tests. Currently, his net worth this year is Rs 1,050 crore, which he accumulated from his cricket contracts, advertisements, and investments.

His recent achievement in becoming a big celebrity with $231 million brand value is remarkable. The celebrities he has outshone are big names in Bollywood, including Shah Rukh Khan, one of the most influential actors of all time. The others included in the list are Ranveer Singh, a style icon known for his stellar performances and brand endorsements. Among the Indian actresses who have reached the top list is Alia Bhatt. Recently, she was in the spotlight for the Milan Fashion Week.