Vimal Elaichi FDA Notice: FDA sends Notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over Ad

Vimal Elaichi FDA Notice: The Maharashtra Food and Drug Administration (FDA) has issued notices to Bollywood actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff for appearing in an ad for a chewing-elaichi brand.

The FDA says the ad may violate the Food Safety and Standards Act, 2006, and its updated rules.

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Vimal Elaichi FDA Notice: SRK, Devgn & Shroff Under FDA Scanner for Pan Masala Association

According to a media report, the notices were sent on Friday, August 14. The actors must explain their roles in the ad and their connection to the brand.

The FDA believes the ad could be seen as indirectly promoting a brand associated with pan masala.

This move comes as the Maharashtra FDA, led by commissioner Tukaram Mundhe, steps up efforts to stop fake food products.

Vimal Elaichi Advertisement: FDA Slaps Notice on Vimal Elaichi Ads Over Pan Masala Link

Vimal Elaichi FDA Notice: The FDA says the ad connects the chewing elaichi brand to a company mostly known for pan masala.

The agency referred to a Maharashtra government order that bans the manufacture, storage, transport, distribution, and sale of the product in the state for one year, starting July 13, 2026.

They’ve been asked to explain what they did in the ad and how they are connected to the brand.

FDA Notice to Ajay Devgn: SRK & Tiger Shroff Also Face FDA Heat Over Pan Masala Promotion

Vimal Elaichi FDA Notice: Ajay Devgn got the notice at his home in Juhu, and Shah Rukh Khan received his at Mannat in Bandra. Tiger Shroff was notified through his production company, Tiger Shroff Productions LLP.

The FDA’s action raises concerns about celebrity endorsements as Maharashtra officials step up checks on products linked to gutka, tobacco, and pan masala.

Vimal Elaichi Legal Notice:

Vimal Elaichi FDA Notice: These notices are part of a broader campaign by the Maharashtra FDA, which is inspecting and seizing products across the state due to food safety concerns.

This includes checking for adulterated milk, restaurant food, and junk food near schools, as well as the production and sale of banned gutka and tobacco pan masala.

This recent action by the regulator also highlights the ongoing debate about celebrities endorsing chewing elaichi brands connected to pan masala companies.

Akshay Kumar Involvement in Vimal Advertisement

The same brand was earlier involved in a controversy with Bollywood actor Akshay Kumar.

In 2022, Kumar publicly apologised after facing strong criticism for appearing in an ad for the brand with Shah Rukh Khan and Ajay Devgn.

At the time, Kumar said in a social media post that he wanted to apologise to all his fans and well-wishers, and that their reactions in recent days had deeply affected him.

Kumar decided to donate his entire endorsement fee to charity.

He admitted that the brand might continue to run the ads for as long as his contract allows, but promised to be more careful with future endorsements. He said he hoped to always have his supporters’ love and good wishes.

Tobacco Surrogate Advertisement: Actors May Face Up to ₹10 Lakh Fine as FDA Probes Pan Masala Ad

Vimal Elaichi FDA Notice: The FDA has launched its first investigation into surrogate advertising.

The agency says the ad's appearance, its message, the product name, and the market context all raise concerns that it could indirectly promote a banned tobacco product.

All three actors in the ad served as brand endorsers.

Maharashtra has banned gutkha and pan masala containing tobacco or nicotine since 2012. Under Commissioner Tukaram Mundhe, the Maharashtra FDA has taken strong steps against the sale and promotion of tobacco.

The FDA has also focused on gutkha and pan masala with tobacco or nicotine, working with the police to use the Maharashtra Control of Organised Crime Act (MCOCA) in cases involving organised groups selling these banned products.

The agency referred to the Food Safety and Standards Act, 2006, which restricts misleading food ads.

It also mentioned Section 53, which allows a fine of up to Rs 10 lakh for anyone involved in publishing a misleading food ad.

The FDA has requested full copies of endorsement contracts, campaign briefs, payment details, and proof of due diligence.

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