Kriti Sanon Ad Controversy: Kareena Dodges Question Over Her Raksha Bandhan Ad

Kriti Sanon AD controversy: When the recent discussion about Kriti Sanon's dress in a Raksha Bandhan advertisement took place, Kareena Kapoor Khan was questioned about whether she had any personal boundaries regarding what she would wear in films.

The question came up during the trailer launch of Kareena's new film, Daayra. Since Kareena was reluctant to answer, it was Meghna Gulzar who spoke on her behalf.

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Kriti Sanon Ad Controversy: Meghna Steps Up To Defend Kareena, States an Actor’s Costume is Determined By Director’s Vision

At a recent event, when asked about her thoughts on Kriti Sanon's ad, Kareena opted to dodge the question. She remarked that it wasn’t her place to comment.

This response has intrigued many, sparking conversations about why celebrities often steer clear of controversial topics.

Some speculate that avoiding these discussions helps them maintain a positive public image amid intense scrutiny.

According to Meghna, an actor's costume is determined by the character and the director's vision. She pointed out that it is the character and the director who decide what the actor wears, no matter the actor's gender.

Moreover, Meghna thought it was unfair to put only one actor in the question. The jewellery brand GIVA has launched an ad for Raksha Bandhan starring Kriti Sanon.

In the advertisement, Kriti is seen celebrating the festival with her brother and tying a rakhi on a pet dog. She is dressed in an Indo-Western style with a blouse similar to a bralette, a cape and a draped skirt.

Kriti Sanon Raksha Bandhan Ad: Campaign Intended for Modern Version of Rakshabandhan

Kriti Sanon Indo-Western Outfit: The campaign was intended to offer a modern interpretation of Raksha Bandhan, but some social media users criticised Kriti's outfit, arguing it was inappropriate for a festival generally associated with family and tradition. Kangana Ranaut also commented on the ad in her Instagram Stories.

She asked why, given that there are so many clothing choices available to women, Kriti was shown tying a rakhi around her brother while wearing what Kangana referred to as a bikini or undergarments; Kangana described the advertisement as "intentionally creepy".

Kriti Sanon Response to Criticism: Actress Justifies Campaign’s Concept, Says Festival Significance Lies in Emotions Not Clothes

Kriti Sanon Ad Controversy: In response to the criticism, Kriti justified the campaign's concept, stating that the real significance of festivals lies in emotions and traditions rather than in what people wear.

She also pointed out that society often judges women's clothing choices and asked when this would stop. Kriti said that even though ethnic fashion has changed, people still judge a woman's respect for her culture by her clothes.

Kriti Sanon Festival Ad: Actress Believes Culture & Tradition Come From Heart, Not From Woman’s Neckline

Kriti Sanon Ad Controversy: She believes that culture and tradition come from the heart, not from a woman's neckline. Kriti also explained that she and her sister tie rakhi around each other and believe this gives them the same level of protection as a brother could.

She also said that they pray for each other's health, happiness, and long life, and that these feelings include their dogs as well, since the dogs are regarded as part of the family.

Due to the controversy, the jewellery brand GIVA pulled down its Raksha Bandhan advertisement.

GIVA Removes Raksha Bandhan Ad

Kriti Sanon Ad Controversy: Following Kriti's criticism of people who questioned her dress in the ad, GIVA removed the Raksha Bandhan ad.

On Saturday, Instagram also came under criticism for removing the advertisement in response to the backlash. He stated that the brand still held onto the original purpose of the campaign.

Agarwal stated that the advertisement featuring Kriti Sanon was intended to present Raksha Bandhan as a festival of family and togetherness; he added that the company had to act swiftly because tensions were rising in some stores, particularly since the jewellery brand was still not profitable.

Agarwal stated that there had been incidents that made conditions unsafe for the company's store staff. He also said that ensuring the safety of employees and stores was the company's top priority.

Ex Roadies Judge Raghu Ram Reaction to Kriti Sanon’s Controversial Ad, Calls ‘’ Ghatiya Soch’’

While many people were talking about Kriti Sanon's outfit in a Raksha Bandhan advertisement, Raghu Ram, who was previously a judge on Roadies, posted a video on Instagram in which he questioned why her clothes caused such a reaction and why men should have the right to decide what women wear.

Raghu thought the controversy was unwarranted, noting that the advertisement simply depicted a sister tying a rakhi around her brother.

Since the brother wasn't involved in any way, he couldn't understand why people were so upset and therefore asked them to state what was wrong.

Raghu rejected the idea that women's clothing could lead to sexual harassment or rape, asserting that this belief is incorrect and shows a criminal attitude.

He mentioned a previous comment by the politician who had compared women wearing revealing clothes to an uncovered box of sweets attracting flies. Raghu then asked why men should have the right to decide what women wear.

Raghu concluded his message by urging viewers to consider those two questions and post their opinions in the comments section. He also said that he would keep on discussing this subject.

Urvashi Rautela Opinion on Kriti Sanon’s Rakshabandhan Ad Controversy

Kriti Sanon Ad Controversy: As the controversial Rakshabandhan advertisement featuring actress Kriti Sanon continued to provoke discussion, Urvashi Rautela expressed her views.

She stated that women should not be judged according to what they wear and emphasised that creativity must take cultural sensitivity into account.

In an interview with a news agency, Urvashi stated that freedom and creativity are important, but people should also respect the feelings associated with Raksha Bandhan.

She mentioned that millions observe the festival and place importance on Indian traditions. She thinks that creativity should be balanced with the cultural significance of Raksha Bandhan.

The actress from Daaku Maharaaj also expressed her deep respect for Indian culture, describing Raksha Bandhan as a lovely festival that honours the bond between brothers and sisters.

She stated that there should be clear rules governing how important traditions are portrayed.

She also took pride in wearing a tricolour gown at the Miss Universe 2026 finale, explaining that it demonstrated the need to respect the country. Finally, she said that Indians should respect their country and its cultural values.

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